Perfect Circle Media Group (PCMG) provides complete marketing solutions customized for individual needs. From concept to delivery, our goal is to provide time-efficient and cost-effective marketing services. In order for us to be successful, you must be successful. This all begins with a goal. You want to sell more. You want more website traffic, et cetera How do you get from point “A” (where you are) to point “Z” (where you want to go)? Here is how we make that happen for you:
Strategy: Strategy is the foundation. It includes a defined goal and an audience. It also sets the technical and creative overview for your project. Will you redesign your website? Will you need e-commerce? Will you start a new e-mail campaign? All of these questions are answered in the strategy phase.
Tactics: Now that you have got a strategy in place, it is time to develop the details in the tactics phase. To do this we create a site map and develop the infrastructure of the website. This phase will also provide a “requirements” document to you so we will know what is needed.
Design: The design phase consists of creating visual appeal to the functional project we have developed. To do this, we create graphic mockups based on other websites you like the “look and feel” of. We go through two rounds of changes to the mockup to create the final design of the project.
Implementation: In the implementation phase, we will merge the tactics and design into a complete functioning application. This involves setting up navigation, implementing content (pages), and applying to the design to the project. At the end of the implementation phase, you will have a completely functional and visually appealing website.
Test and Launch: During this phase, your website will be tested to confirm that it functions and navigates according to the overall strategy. This phase also will involve any minor changes to the content to make sure it pushes your overall message or goal. The last step of this phase is to launch the website.
Promote, Monitor, and Revise: A website with no traffic is worthless. This last phase involves search engine optimization, e-mail campaigns, social media, and other marketing campaigns. We monitor the traffic patterns and help determine the next steps. We use the data to revise the strategy, suggest new tactics, and make any adjustments.
PCMG, located in Dallas, Texas, has earned an excellent reputation among our satisfied clients for our responsive customer service, problem solving abilities, and our amazing in-house capabilities. If your company is looking to raise the quality and effectiveness of its marketing efforts while controlling costs, contact Perfect Circle Media Group today!
